About H2K Partners:

H2K Partners is a growth consultancy and managed digital solution provider serving digital, media, and event businesses. We accelerate our client's ability to deliver scalable growth and sustained competitive advantage. Our decades of leadership and operating experience in the industries we serve, including in times of disruptive transformation, provide our clients with a deep understanding of their unique challenges and a strategy and execution partner who can implement innovation while optimizing the current business. Our growth consulting services include business reengineering and growth modeling, product innovation, go-to-market strategy, revenue optimization, and digital transformation. Our digital solutions include Insight Out by H2K Partners, an all-in-one data analytics platform customized for media and event organizations.

Who You Are:

You are an entrepreneur and come to the table with ideas, curiosity, and a passion for learning and delivering value. You like working in a fast-paced, agile environment, appreciate direct feedback, and want to participate in taking a small consulting startup and building it into something impressive and meaningful. You get that life is unpredictable and that we must adapt rapidly to the constantly changing business environment. You pride yourself on A++ work quality and do whatever it takes to produce on that level every time.

Who We Are:

We are a small group of female entrepreneurs building something big and meaningful while not losing sight of our core values. We seek new team members with the same passion, vision, and commitment to excellence as we have. We have made some mistakes on our journey but have learned from every single one. We are outspoken, have fun, and appreciate that working hard also requires some good healthy time off.

The Role:

The primary objective of the Marketing Manager is to support H2K Partners’ marketing efforts and provide client support as needed. 50% of your time will be spent working on H2K and 50% providing client support as needed. As we grow the organization, this mix between customer-facing and H2K-facing interaction will shift more towards H2K. This role will also be responsible for helping grow the marketing department and rolling out our new Insight Out by H2K data analytics offering.

Responsibilities:

Client-facing

  • Be the primary point of contact and project manager in website marketing, content marketing, event management, audience and sales marketing.

  • Build marketing project plans and marketing calendars and identify resources required

  • Manage resources including content marketing, design, agencies

  • Create innovative and engaging email campaigns, social media posts, newsletters, landing pages, and website page templates to drive audience acquisition and retention.

  • Manage registration systems, virtual event platforms, Zoom webinars when needed

  • Track and report against agreed-upon marketing metrics and KPIs

  • Develop business development sequences that map to overarching marketing plans

H2K-facing

  • Own direction of the H2K website, using best practices for SEO

  • Drive marketing launch of Insight Out by H2K

  • Create comprehensive marketing plans to hit quarterly KPIs

  • Ideate and create content for H2K’s social channels (LinkedIn, Twitter, Facebook and Instagram) and blog

  • Monitor and report on the performance of social and blog content

  • Create graphics/imagery for H2K social media channels, website, blog, and pitch decks

  • Own direction of the H2K website, using best practices for SEO

  • Oversee activities to help strengthen H2K’s social media presence

  • Oversee sponsorship and speaking engagements in industry-related events in NA and EU

  • Create marketing plans for H2K activations, events, and product launches

  • Build and manage a network of trusted outsourced vendors, including designers, writers, social media experts, copy editors

  • Manage hiring and onboarding for marketing-related roles

  • Manage marketing coordinators/interns

Technology Competencies

The Marketing Manager will execute their responsibilities using various tools and platforms. The candidate must be 100% proficient with all of the tools listed below to execute successfully:

  • Hubspot Certification across Marketing, Sales, and CMS hubs

  • G-Suite includes an emphasis on building reports using Google Sheets and presentations using Google Slides

  • Google Analytics Certification

  • Canva

  • Hootsuite, Loomly or other social media marketing platform

  • Project Management Platforms

Required Background:

  • Bachelor’s Degree

  • 4+ years experience in digital marketing, event marketing, project management

Required Skills:

  • Highly organized

  • Strong attention to detail

  • Excellent communication skills

  • Self-motivated with the ability to work independently and as part of a team

  • Strong time management, organizational, and decision-making skills

  • Energy and enthusiasm

  • Project management

  • Intimate understanding of omnichannel marketing

  • Ability to think creatively and innovatively

  • Budget-management skills and proficiency

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

COMPENSATION

ANNUAL

  • Competitive base plus variable incentive 

  • Base: 65-75K with 10-15K Variable Incentive

BENEFITS

  • 401K participation after 12 months of service with company match

  • Monthly partial reimbursement for health care premiums

  • 20 PTO Days

  • 5 paid Sick Days

  • 7-8 Company Holidays

Apply for Marketing Manager

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